‘Double Up’ by Network Q

A case study on Network Q’s ‘Double Up’ email campaign.

As part of the creative lead agency Cogent, the team and I aided in the development and creative concepts of Vauxhall’s used car brand Network Q.

Aim:

Increase sales of Network Q cars during the campaign period

Creative:

Conceptualising and producing an interactive email campaign that would increase engagement and further drive sales during the campaign run-time.

Execution:

Producing a personalised animated email campaign resulted in an increase in sales of Network Q vehicles and increased customer engagement throughout the campaign period. Further increase in leads and click-through generated results in higher sales and customer conversion rates.

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