‘Double Up’ by Network Q

A case study on Network Q’s ‘Double Up’ email campaign.

As part of the creative lead agency Cogent, the team and I aided in the development and creative concepts of Vauxhall’s used car brand Network Q.

Aim:

Increase sales of Network Q cars during the campaign period

Creative:

Conceptualising and producing an interactive email campaign that would increase engagement and further drive sales during the campaign run-time.

Execution:

Producing a personalised animated email campaign resulted in an increase in sales of Network Q vehicles and increased customer engagement throughout the campaign period. Further increase in leads and click-through generated results in higher sales and customer conversion rates.

DJI – Campaign Proposal

A marketing proposal for DJI on how to increase brand awareness within the UK.

  • Strengths: Market Leader in Drone Market (70%), Revenue in 2017 = £1.9Bn
  • Weaknesses: Low market share of VR/FPV Goggle Market, Competitor Product Development
  • Solution: Highlight to key features of the DJI Goggles, Produce an integrated campaign to stimulate an emotional response and change perspective

The presentation below outlines a Situational Analysis, Competitor Analysis, Campaign Proposal consisting on strategies, marketing materials and budgets for the event suggested.

Digital Video Placement

This DJI video would stream on all social media channels. The use of fast tempo music accompanied with quick short cut-scenes are used to evoke an emotional response of excitement and anticipation for the launch of the DJI UK Tour.

Creative Materials

These outdoor digital displays would be showcased in highly populated city locations. They would be situated near to where the DJI UK Tour would take place across the city.

  • Geo-filters per location to raise local awareness and brand recognition within the local community. The use of Snapchat is to specifically target a young demographic of people who would be inclined to become regular consumers DJI products.
  • Sponsored Lenses allows for 3x more engagement than other applications. An animated lens would allow users to have a visual representation of what the drones look like mid-air and engagement with the brand.

Distort

Marketing Plan for an upcoming Birmingham based musical duo

Brief: Create a complete marketing campaign to highlight and advertise the launch of a new musical duo within the Birmingham, West Midlands area.

Strategy: Identify and target key stakeholders within the local music scene and position Distort as a innovative and fresh face to a rising music genre.

Producing Character Profiles for the duo was necessary to create a personality behind the brand, giving Distort a personality even before any music had been launched.

Through effective social media management and a clear strategy, we decided to simultaneously launch the duo the same day as their album release date to capitalise on their exposure.

We produced a radio advertisement that would be on all local and relevant radio stations to increase exposure pre-album release date.

Once settling on branding, we took action at where possible billboard placements could be located. Through multiple brainstorming sessions we decided to use their name, Distort, to represent where exactly the billboards could be located. Similar words such as grunge, dark, misplaced all related to the ethos of Distort, which paved the way to place the billboards in locations that represent this.