As part of the creative lead agency Cogent, the team and I aided in the development and creative concepts of Vauxhall’s used car brand Network Q.
Increase sales of Network Q cars during the campaign period
Conceptualising and producing an interactive email campaign that would increase engagement and further drive sales during the campaign run-time.
Producing a personalised animated email campaign resulted in an increase in sales of Network Q vehicles and increased customer engagement throughout the campaign period. Further increase in leads and click-through generated results in higher sales and customer conversion rates.